Creativity and Innovation

Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting edge programs/processes.

*Term and description created by The Conference Board.

Highlights

Rethinking Innovation Spending: What the data on intangible investment reveals

December 2017

Businesses around the world face a need to better quantify the financial impact of their innovation investments. But our research reveals that companies miss up to four-fifths of their spending on innovation, making any accurate calculation of return difficult. This report outlines a holistic approach for more accurate assessment of innovation spending.

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Why "Big Data" Is Better for Understanding Human Behavior

February 21, 2018

What can big data tell us that survey data do not? Join us for a conversation with author Seth Stephens-Davidowitz about his book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. CPE credit available

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Eleven Ingredients for Digital Success in 2018

(Society for New Communications Research Blog, January 2018)

The past 6 months have seen tremendous upheaval in digital media. Companies that were once high flyers—Mashable, Rolling Stone, Time—sold for a fraction of their former (perceived) value. Whether you think this is massive disruption or simply inevitable course correction, the ingredients for digital success have evolved.

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Products & Services

Conferences/Events

Publications

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Webcasts

  • The Applied Scenario: Thinking Beyond Digital

    January 30, 2018

    Join this webcast to discover an approach that explores the future in a way that relates it to your business, makes it tangible, and helps you make your strategic decisions.  CPE credit available

  • Why "Big Data" Is Better for Understanding Human Behavior

    February 21, 2018

    What can big data tell us that survey data do not? Join us for a conversation with author Seth Stephens-Davidowitz about his book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. CPE credit available

View more webcasts

Blogs

  • Eleven Ingredients for Digital Success in 2018

    (Society for New Communications Research Blog, January 2018)

    The past 6 months have seen tremendous upheaval in digital media. Companies that were once high flyers—Mashable, Rolling Stone, Time—sold for a fraction of their former (perceived) value. Whether you think this is massive disruption or simply inevitable course correction, the ingredients for digital success have evolved.
  • 2018 Excellence in New Communications Awards Now Accepting Submissions

    (Society for New Communications Research Blog, January 2018)

    The Society for New Communications Research of The Conference Board (SNCR) today opened its call for entries for the 2018 Excellence in New Communications Awards. Organizations that have made innovative use of digital, social, and mobile technologies can now submit their case studies for consideration at www.conferenceboard.org/sncrawards2018.
  • Why the $700 Billion Blockchain-Fueled Cryptocurrency Market Matters to Health

    (Society for New Communications Research Blog, January 2018)

    My first trend update of the year focuses on the fast-growing cryptocurrency market. As of today the market is worth more than $700 billion USD. The most famous cryptocurrency is, of course, Bitcoin, but there have always been others—and they are starting to gain prominence and (slowly) entering the world of health, medicine and wellness.

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